What is an offer?
An offer is an open opportunity for podcasters to express interest for an upcoming campaign through the Colture app. Accepting an offer does not guarantee a booking. The offer is sent out with a description of the advertiser's needs and campaign details for our podcasters to respond whether they'd like to be considered or not. Sometimes you will not have availability, want to work with an advertiser, or respond on time. In order for us to book a campaign within the required timeframe, we first gather information about what shows are available.
What Can I Expect in an Offer?
New offers are announced through email and push notifications. In the offer you can expect to see the following information:
The brand and information about who they are
The dates and duration of the campaign
How many episodes they would like to book for the duration of the campaign.
The CPM rate (cost per thousand impressions) you can click here to calculate your potential earnings.
The ad format and preferred position they are looking for
Responding to an Offer:
If you have received an offer from the app simply hit accept or decline.
If you have received an offer directly from our team you can respond to the email and accept the offer on the app. If you're not interested or unable to participate, please notify us so we continue to consider you for future opportunities.
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Reminder: Offers are not guaranteed placement. In order to optimize your chances of getting booked please respond asap. Read more about accepting offers here.
Receiving a Confirmed Booking
Once you have been booked, you will receive a notification and email with the next steps including ad copy, talking points, and/or any campaign notes.
In order to run a campaign - you need to ensure you have taken the following steps;
Download the app
Add your prefixes
Connect your Stripe Account
Getting Paid
You will receive payment for delivered impressions at the end of the campaign booking. For longer campaigns, we will do partial payouts at the end of each month- you will be paid for what has been delivered so far.
Please note you must have an active Stripe account to receive payouts.